Meet Deanna Russo

The Purple Squirrel of LinkedIn Strategy

“Purple Squirrel: a term used by employment recruiters to describe a job candidate with precisely the right education, set of experience, and range of qualifications that perfectly fits a job’s requirements.”

Vast Experience

I worked as a TV News Producer for 6 years, then moved into Online Marketing, Communications and Sales. Over the years I’ve learned how to use words in the best way along with the ins and outs of Content Management.

Rapid Growth

I grew my network on LinkedIn from 400 to 11,000 connections (and counting!) in just 18 months. I started Leverage Up to pass on my knowledge and help others achieve all the benefits that I learned independently.

Trusted in the Industry

I have appeared as a guest speaker many times and have received countless testimonials from my coaching clients. Hard work and consistency has built me an incredible amount of trust within the LinkedIn industry.

A Note from Deanna:

I love sharing the knowledge, having grown my network on LinkedIn organically and independently.

I started Leverage Up to help others.

I help people understand the value of creating an “all star” LinkedIn profile, being more visible with the people that they want to do business with AND how to create the right content to get their attention on this platform.

I’m happily married to my husband, AND the proud mom of 3 kids who are in all the activities. Every weeknight I am either driving to gymnastics, cheerleading, lacrosse, baseball, football, scouts, music lessons or all of the above.

I’m a proud Buffalo Bills fan. Every Sunday, my family and I LOVE to watch our hometown team. I’ve been a Bills fan since I was very young, having experienced all the highs and lows. Being a Buffalo Bills fan is a roller coaster ride and I’m in it for the whole wild ride.

-Deanna Russo

Guest Appearances

See All Guest Appearances

I have got to know many LinkedIn trainers in the US over the years but Deanna really stands out. Many trainers teach certain tactics and strategies but you cannot see them getting any traction on the platform for themselves. Boy is Deanna different !

You can see tangible evidence from every bit of her profile and activity that she knows what she is talking about and is using her hard won knowledge to get amazing results and Leverage Up!

I had the pleasure of co-authoring an article with Deanna recently and her passion and thought process was incredible. I have no hesitation in recommending Deanna to anyone who wants to take their LinkedIn game to the next level.

Craig Langley

Deanna Russo has a distinctive way of helping others gain resourceful and meaningful knowledge to utilize their journey along social media. Her approach to working with others is incredibly personable and in a way that will make people feel good about themselves.

Deanna has been part business coach, LinkedIn coach, and friend all in one along my path. I can attest that she makes every effort to be present not only to her LinkedIn community, but also to her clients and within the content she provides on LinkedIn and other social media platforms.

If you work with Deanna, then you will have a coach and friend in your corner every step of the way.

Phillip Davis, PHR
Career Coach, FulPhillment

I was new to the Linked In space hoping to make sure that my presence on the site was professional and useful for my business and for the community. Deanna uncovered the mysteries of the platform, coached my writing and navigation and provided overall accountability for my efforts. She’s patient, she’s positive and was exactly the medicine I needed and was looking for to take my business’ social presence to the next level.

I highly recommend Deanna for anyone looking to work on Linked In with polish and purpose for business and career. Thanks to Deanna, Linked In is now fun, not scary.

Wendy Chamberlain-Cooper

Deanna Russo is simply amazing!! I had the opportunity to photograph her for my portfolio and learn how to use LinkedIn to build my business. She has a wealth of knowledge in terms building relationships, making content, and strategic marketing. Would highly recommend her if you’re looking to build your LinkedIn network!!!

Ian Crumpler
Photographer

Deanna was polite, professional, and actually acted like she cared about what I care about. She was very interested and wanted to know more. The first thing she said was that she had seen some of my posts and videos and knew exactly how she could help me, so she reached out. Deanna is someone you want in your corner.

Jeff Clark

Deanna has helped many women in our group to better understand and utilize LinkedIn to grow their businesses as well as improve their LI presence. She continuously shows up as an expert in her field, always professional, and willing to help any way she can. I consider her an integral part of my network. I highly recommend working with Deanna in all aspects of career and business coaching.

Angel Hicks
Evolve Women’s Network

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