It’s a head scratcher.

Take that step away from using LinkedIn as an online resume and really sell yourself in that headline!

Which headline do you like better?

1. Business Development Professional
2. The word “No” doesn’t mean stop, I keep going until the answer is YES”

I would be more interested in having a conversation with the person who uses the second phrase.

There are companies who would love to have that determination and perseverance on their team.

I do understand that we need to use keywords in our headline to come up in search but when you customize that headline and really sell yourself and brag about yourself here, that’s going to stop people from scrolling.

I’ve followed or connected with people just because they have a captivating headline.

Think about it this way, if you were at a networking event would you just say “I’m an account executive” or would you say “I am leading my company in sales”?

There are 830 Million people here on LinkedIn and if you are trying to get more attention with your profile, choose your words carefully.

The headline is one of the first things people look at when they see you here. It follows you with every comment and with every post.

Make that headline a scroll stopper. If you need help, let me know.

👊🙌👊🙌👊🙌👊🙌👊🙌👊🙌👊🙌

I help people brand themselves here the right way and my triangle strategy helps my clients build relationships with the people they want to get in front of.

Ring my 🔔 to get notified next time I post.

The post We are more than just our job title. appeared first on Leverage Up.

When it comes to what to do and what not to do on LinkedIn, there are a LOT of opinions swirling around the internet.

I speak from experience. I’m not guessing, I have found what works and have had success. I work with my clients on the right way to brand themselves and be more visible on the world’s largest professional networking platform.

I’m busting open some myths to separate fact from fiction.

Myth: I have a profile here and I log on every couple weeks to connect to people who use the keywords I want to be connected to. I’m doing enough on LinkedIn.

Fact: Blindly connecting with people because their keywords come up in search is not the answer. You don’t necessarily have to post daily, but by being on the platform every day and engaging with a strategy (what I help people create and manage) more people will check out your profile, they will get to know you and what you do.

Myth: I am commenting on big accounts. I look for people on LinkedIn who have tens of thousands of followers or more. Just a few words in a comment, and BOOM! I’m done. Commenting on those large accounts will bring people over to my profile to see me.

Fact: Sure you could get a little more visibility by commenting on big accounts, but are those the people you want to start conversations with? Or those your prospective referrals or clients? Probably not.

Myth: LinkedIn is part of my daily routine. I’m posting every day or multiple days a week. Why am I not getting traction on my posts? Why am I only getting a handful or less of likes/comments?

Fact: There is a right and a wrong way to post content on LinkedIn. Are you doing everything possible to get that post out to the masses? LinkedIn is not Facebook, Instagram, Twitter or TikTok. The algorithm works differently on this platform.

Myth: I have hundreds or thousands of connections and followers. Why isn’t my phone ringing and why isn’t my inbox buzzing from people wanting to do business with me?

Fact: Who you are engaging with is just as important as just reacting and commenting. Have you looked at those connections and followers? Are you seeing who you want to in your feed?

I’m not a fan of duplicating content but I thought today’s email blast (which I send out every other week to 5 dozen people who have subscribed) was worth repeating here. So if you’re getting this content twice, thank you for subscribing and I apologize.

I promise my next email blast will be original.

The post Why settle for just 60 email blast subscribers when I can reach nearly 26,000 followers on LinkedIn? appeared first on Leverage Up.

If you’re nervous about posting content here or perhaps you don’t know what to post about or what direction to take your posts, I have a message for you.

You are the captain of this ship. You can post what you want and when you want. You can reveal as much or as little of your professional and personal life as you want.

It’s your LinkedIn profile and account to customize and put your spin on.

That being said, there are so many benefits of creating a a consistent content creation schedule that will help you grow your network here on LinkedIn.

I have been able to market my business here WITHOUT spending ANY money on advertising. When people see my content or my comments (because I comment even when I’m not posting), they often visit my profile page to see what I’m all about.

There’s a difference between posting anything you wish and posting content that produces value for your network. In order to do the latter, you should ask yourself:

“What type of knowledge can I share?”

“What lesson can I teach my connections?”

And if you’re a business owner…

“What do my prospective customers want to know about my business?”

There is a difference between sharing value and a blatant advertisement. That being said if you don’t include a Call To Action, well, you just may not get any. Blunt, but truth.

The goal when you’re posting content here is to share an appetizer to keep them coming back for the main course.

What’s your take on creating content?

Speaking of content, what do you think about me coming back on video on a regular basis? Should I start posting videos once a week?

Video is how I started here four years ago but the majority of my posts have been via text for a long time now.

The post Have you thought about producing content? I’ll be the first one to tell you there’s plenty of room for you and your voice here. appeared first on Leverage Up.

When you’re connecting with someone you don’t know, it’s more powerful to say who you are what you’re all about then it is to say something that doesn’t sound authentic.

The “what not to do” example didn’t put a lot of time or energy into his DM and it shows.

I’m tagging my “what to do” example here and I’ve asked his permission to use it first. Let’s hear it for Chris Glico! 🙌👏👊

I’m not tagging my “what not to do” example and I’ve blocked out his name and profile picture because I’m not a fan of embarrassing anyone.

We all want to meet more people here on LinkedIn so sending a connection request that is personalized, says something about you…

OR

says something that you picked up from that prospective connection’s profile is definitely the way to go.

That’s why when I’m working with my clients, the profile is one of the parts of my triangle for growing here.

Want to hear about how my 1 on 1 clients work with me on the fundamentals in just six weeks? Feel free to DM me anytime.

Oh and if you watch the video until the end you’ll laugh because after a year I apparently still don’t know where I live. 😂

The post I’m a big believer of staying true to your word…AND using examples. appeared first on Leverage Up.

It is a place to get to know one another. It’s a networking event with 830 Million other people.

This post was inspired by another conversation that I engaged here.

We don’t like to be sold to. We do want to get to know you.

If we all jumped on board with “I’m in it for the long haul”, LinkedIn would be a much better place.

It’s not a sprint, it’s a marathon.

I was one of those who sold via DMs, I did it 4 years ago. I don’t do it anymore.

My triangle strategy to grow here on LinkedIn worked for me and now it works for my clients.

The post LinkedIn is not a sales platform. appeared first on Leverage Up.

Know what?

You can only use them if you have LinkedIn Premium.

Which I do not.

I’ve had LinkedIn Premium a couple times over the past four years (including a trial) but I didn’t find that it was worth the price.

So I’ve been using the free version for the past two years.

So as I prepare to take a break – from LinkedIn and from my business (which surrounds LinkedIn) for a couple weeks (profile reviews are going to take a nose dive, oh well, I need this break) – I can’t turn on an out of office reply for people who DM me.

No worries, if people really want to talk to me they will wait.

The really smart ones will check out this post and see I’m off for two weeks.

When I did have LinkedIn Premium the only benefit I saw was you could see more of the people who viewed your profile.

I’m all about LinkedIn, but you can bring in business and boost visibility without spending money on LinkedIn Premium.

Do you have LinkedIn Premium? If so, do you think it’s worth the price?

The post Out of office message on LinkedIn appeared first on Leverage Up.

Someone who hopped around from one spot to another snapping away and catching a really good mix of candids and posed shots.

I thought about her fondly this weekend, 18 years after my husband and I said “I do”, because here’s someone I trusted with a big job on one of the most special days of my life and she came through.

I’ll never forget her and all the amazing pictures she took that day.

I love them all.

I want to be someone who leaves a lasting impression.

I’ve been in business for just two years but I’m hoping people remember me and my advice for years to come. I want to leave a lasting impression on how you think about LinkedIn. That’s what I aim to bring to my clients at Leverage Up, LLC.

If someone looks back in years from now and says “Yeah she made an impression on me. I won’t forget her.”

I feel fulfilled.

How important is it to you to be remembered by people you’ve worked with?

Will you leave a lasting impression?

The post I want to be someone who leaves a lasting impression. Like my wedding photographer. appeared first on Leverage Up.

What say you? Can you relate with any of these comparisons or do you have another metaphor for your LinkedIn profile?

Do you remember that poll I did a couple weeks ago where I promised a tip?

Here it is! If you change the way you think of your profile, and instead pivot to asking these questions…
What makes me different?
What makes me stand out?
Why would someone want to get to know me?
Why would someone want to do business with me?

Then and only then can you change the way you show up in each and every part of your LinkedIn profile.

Your mindset has to be on the same path to do the work.

When I work with my clients, I teach a triangle strategy made up of profile, engagement and content and the strategy works. Proof is in the recommendations (on my profile) from clients. If you’d like to Leverage Up, LLC on LinkedIn, DM me!

The post When someone says “Your LinkedIn Profile” what’s the first metaphor that comes to mind? appeared first on Leverage Up.

When I comment on someone’s post, I really want to do it.

Commenting isn’t about homework.

It isn’t about doing it because you have to.

Comment because you want to.

We are all here to have conversations.

We are here to support people we appreciate.

LinkedIn is a BIG networking event, we are here because we want to be.

After all who goes into a networking event and smiles or gives the 👍 and then leaves?!

Let’s talk and get to know each other.

Know, like, trust.

If you need help creating and managing a strategy in order to have commeny intentionally and have conversations with the people you want to be seen by, let me know.

It’s one of the parts of my Leverage Up, LLC triangle and a key part to being more visible here.

The post Commenting just because you have to? Don’t bother. appeared first on Leverage Up.

“This is going to get tens and tens of views”.

First time I saw that one I laughed out loud.

I still smile every time I see it.

Many people on social media would say that they have a desire (some would even say it’s a need) to be viral.

Not me.

I don’t look at views of my posts, know what metric I like to watch? Comments.

My favorite posts are ones where the number of comments exceed the number of reactions.

The reason is I’m here to have conversations. Engagement is a fantastic way to get to know people.

The majority of people who voted in my latest poll asked for a tip about creating content on LinkedIn.

My tip is this: tell stories that create conversations on LinkedIn.

Ask questions when you post.

When you write posts that are filled with “Me, me, me, my clients, in my experience”…etc. etc.: Are you having conversations or are you yelling with a megaphone from the rooftop?

Bonus tip: Watch how you start it too because if those people don’t click “see more” they won’t read the entire post.

And whatever you do, always aim for tens and tens of views. 😂 (link to the video is in the comments)

The post I’m a big fan of commercials that make me laugh. appeared first on Leverage Up.